Money Market Savings Account

Backed by the expertise and authority of The Wall Street Journal, a lifetime plan for building a low-cost, powerful, profitable portfolio for every life stage. In Winning with the Market, Douglas Sease simplifies the investment process, freeing investors from the tyranny of "experts" who promise huge returns on the latest hot stock, junk bond, or costly mutual fund -- a strategy that has brought both financial and emotional strain to many investors in the volatile markets of recent years. Presenting a systematic way to think about investment over the course of a lifetime, he explains everything from how to save money for investing to where to make initial investments, to when to shift the balance of the holdings in one's portfolio. The key to his plan is to go with the markets and rely on a combination of inexpensive, easy-to-purchase investments -- stock-index mutual funds and inflation-indexed Treasury bonds. Winning with the Market spells out in detail how to create a customized investment portfolio at every stage of life. Sease provides nearly two dozen different models that make sense of the varying approaches to risk and reward and take into account the reader's income, age, risk tolerance, and financial goals. Sease, who has followed the careers of such great investors as Warren Buffett and Peter Lynch, knows that their achievements lie well beyond the reach of most people. With Winning with the Market, he makes it possible for ordinary investors to set reasonable, achievable goals, take control of their investments, and make the most of their time and money.

" Phil Lempert’ s Being the Shopper may have been written for the benefit of marketers, but it also helps consumers understand why we buy what we buy. I, for one, will save money at the market as a result." – – Jean Chatzky, Editor at Large Money magazine Being the Shopper reveals the subtle and important things that motivate consumers to buy. Supermarket Guru® Phil Lempert examines every aspect of shopper behavior to help you think like a consumer when creating selling stratagies. In Being the Shopper, Lempert trails consumers as they shop, examining every detail of the retail experience, with a focus on effective ways to manipulate the customer’ s visceral, emotional, and intellectual reaction to a product. He offers in-depth analysis of influential techniques such as in-store sampling, special pricing, packaging, and shelf positioning, giving readers unparalleled access to the inner thoughts of today’ s shopper. Listen to customers’ real voices – – culled from Lempert’ s research and the Supermarketguru.com consumer panel– – as they make purchasing decisions. Watch how shoppers react to marketing campaigns, and discover new ways to raise the appeal and name recognition of brands.Understand how your product appeals (or doesn’ t) to real shoppersHear actual accounts of the reasons shoppers choose some products over othersInspire loyalty with better, more noticeable brand campaignsUnderstand exactly what your customers want " Part Four, Shopper’ s Sense-abilities, is a must-read for every management team. One of the best eye-openers to help your key people understand what the customerreally sees, feels, and smells on a supermarket trip that I have ever read.